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Best Tools for Sellers & Freelancers

A short, curated list of tools we keep recommending to sellers and freelancers, grouped by what they are for. Every link goes to the tool's official site. There are no ratings, rankings, reviews or personal endorsements here — just the categories worth spending money on, and the fees to check before you do.

Some links on this page may be affiliate links. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

Right now every link on this page points to the tool's official site and none of them are affiliate links. Nothing on this list is paid placement, and prices and features change — confirm current terms on each official site before you buy.

Ecommerce

Storefront and checkout platforms. The cost usually comes from three places at once — the monthly plan, the card rate and any extra per-sale fee — so it is worth checking all three before you commit.

Shopify

Hosted online store platform with its own checkout, payments and app marketplace. Plan price, card rates and any additional transaction fee vary by country and plan.

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

Accounting

Invoicing and bookkeeping tools for keeping income, expenses and tax estimates in one place instead of a spreadsheet.

FreshBooks

Cloud invoicing and bookkeeping aimed at freelancers and small service businesses, with time tracking and expense capture. Available features differ by plan and region.

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

SEO

Research and tracking tools for keywords, competitors and site health. Subscriptions are usually the largest recurring cost for a solo seller, so start with the report you actually open weekly.

Semrush

Search marketing suite covering keyword research, competitor analysis and site audits, sold as a subscription with separate add-ons.

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

International Payments

Getting paid across borders: receiving accounts, currency conversion and transfer fees. Compare the total fee and the rate applied, not just the headline charge.

Wise

Multi-currency account and transfers that show the exchange rate and the fee for each payment up front. Product availability differs by country.

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

Email Marketing

Sending campaigns, automations and broadcasts. Pricing typically scales with the number of contacts and the volume you send.

Omnisend

Email and SMS marketing for online stores, with automation flows, segmentation and templates tied to storefront platforms.

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

Systeme.io

All-in-one builder for sales funnels, landing pages, email campaigns and online courses, with free and paid tiers.

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

Freelance Platforms

Marketplaces where the platform fee comes out of every order or contract. Fees depend on your agreement and change over time, so check your own account rather than a general figure.

Upwork

Marketplace for client work. The service fee deducted from your earnings depends on contract terms, so confirm the rate that applies to you.

Work out an Upwork rate

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

Fiverr

Marketplace for packaged gigs. A service fee is deducted from each completed order before the money reaches your balance.

Work out a Fiverr gig price

Disclosure: this link may become an affiliate link in the future. If that happens, TakeHome Stack may earn a commission at no extra cost to you.

Pricing a product or a gig?

Whatever tool you pick, the fee is only part of the number. Add shipping, ad spend, returns and overhead in the calculator and check the price you actually need to charge.